Whitney Hale

'BBNunited' Campaign Garners CASE Circle of Excellence Award

Published: Jun 9, 2014

LEXINGTON, Ky. (June 9, 2014) — The University of Kentucky's "BBNunited" campaign not only garnered support from the state legislature for self-financing three facilities projects on campus, but has gained national recognition from the Council for Advancement and Support of Education (CASE). "BBNunited" was awarded the Silver Award in the advocacy campaigns category of CASE's Circle of Excellence program.

 

"BBNunited" was launched as a campaign to gain support from the state legislature and the Big Blue Nation to self-finance renovation and expansion of the Gatton College of Business and Economics Building and Commonwealth Stadium and the E.J. Nutter Training Facility, and construction of a new academic science building.

 

The campaign involves a website dedicated to the initiative, www.BBNunited.com, which allows visitors to voice their support, stay informed, and learn facts from fiction, plans for the new facilities, and updates on those efforts. The campaign also utilizes social media outlets, www.facebook.com/BBNunited and @BBNunited on Twitter.

 

The campaign also recently won a public affairs award from the Bluegrass chapter of the Public Relations Society of America.

 

In January of 2013, Gov. Steve Beshear and more than 30 legislators announced their support for UK’s self-financed projects and in February of the same year, legislation was filed to authorize UK to move forward with self-financing of $275 million in those three facilities.

 

Based on its success reaching and motivating the state legislature and other external constituencies, "BBNunited" won the Silver Award in the advocacy category of CASE's Circle of Excellence awards program. Advocacy campaigns were judged on:

 

· solid objectives and how they support the institution's mission;

· effective planning;

· need for the campaign/project;

· understanding of the target audiences(s);

· innovative and creative ideas;

· use of available resources; and

· results and impact of the project on the institution.

 

Circle of Excellence awards acknowledge superior accomplishments that have lasting impact, demonstrate the highest level of professionalism and deliver exceptional results, according to CASE's website.

 

CASE, an international membership association, advances and supports educational institutions by providing knowledge, standards, advocacy and training designed to strengthen the combined efforts of alumni relations, communications, fundraising, marketing and allied professionals.

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UK Writing Center Open for Summer Session 2 (June 9-August 4)
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Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
Lawrence Tarpey: Figures & Grounds
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Eugene Meatyard & Duane Michals: Camera Drama
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Eugene Meatyard & Duane Michals: Camera Drama
Eugene Meatyard & Duane Michals: Camera Drama
Eugene Meatyard & Duane Michals: Camera Drama
Eugene Meatyard & Duane Michals: Camera Drama
Eugene Meatyard & Duane Michals: Camera Drama
Eugene Meatyard & Duane Michals: Camera Drama
Eugene Meatyard & Duane Michals: Camera Drama
Eugene Meatyard & Duane Michals: Camera Drama
Eugene Meatyard & Duane Michals: Camera Drama
Eugene Meatyard & Duane Michals: Camera Drama
Eugene Meatyard & Duane Michals: Camera Drama
Eugene Meatyard & Duane Michals: Camera Drama
Eugene Meatyard & Duane Michals: Camera Drama
Eugene Meatyard & Duane Michals: Camera Drama
Eugene Meatyard & Duane Michals: Camera Drama
Eugene Meatyard & Duane Michals: Camera Drama
Eugene Meatyard & Duane Michals: Camera Drama
Eugene Meatyard & Duane Michals: Camera Drama
Eugene Meatyard & Duane Michals: Camera Drama
Eugene Meatyard & Duane Michals: Camera Drama
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2
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Sat
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UK Writing Center Open for Summer Session 2 (June 9-August 4)
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Sun
4
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Independence Day - Academic Holiday
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Mon
5
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Tue
6
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Wed
7
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Thu
8
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Fri
9
UK Writing Center Open for Summer Session 2 (June 9-August 4)
FAMILY DAY WORKSHOP
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Sat
10
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Sun
11
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Mon
12
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Tue
13
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Birdhouse Display and Auction
Wed
14
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Birdhouse Display and Auction
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Thu
15
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Birdhouse Display and Auction
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Curator Tour
Fri
16
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Birdhouse Display and Auction
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Sat
17
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Birdhouse Display and Auction
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Sun
18
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Birdhouse Display and Auction
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Mon
19
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Birdhouse Display and Auction
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
UK Women's Forum Board Meeting
Tue
20
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Birdhouse Display and Auction
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Wed
21
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Birdhouse Display and Auction
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Thu
22
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Birdhouse Display and Auction
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Fri
23
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Birdhouse Display and Auction
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Sat
24
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Birdhouse Display and Auction
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Sun
25
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Birdhouse Display and Auction
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Mon
26
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Birdhouse Display and Auction
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Tue
27
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Birdhouse Display and Auction
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Wed
28
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Birdhouse Display and Auction
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Thu
29
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Birdhouse Display and Auction
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Reading Fairy Tales
Fri
30
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Birdhouse Display and Auction
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Sat
31
UK Writing Center Open for Summer Session 2 (June 9-August 4)
Birdhouse Display and Auction
Natalie Frank: The Brothers Grimm
Lawrence Tarpey: Figures & Grounds
Eugene Meatyard & Duane Michals: Camera Drama
Sun
 
 
 
 
 
 

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