Katy Bennett

"see blue." Named Best of Show

Published: Mar 10, 2014

LEXINGTON, Ky. (March 10, 2014) — The University of Kentucky's "see blue." marketing campaign was recently recognized by two marketing organizations.

 

The Twenty-Ninth Annual Educational Advertising Awards, sponsored by Higher Education Marketing Report, were announced at the end of February. The Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, nearly 2,000 entries were received from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries.

 

The University of Kentucky entered three categories and won four awards.

 

Twenty institutions were recognized by the judges as a “Best of Show” winner. The University of Kentucky was included as one of the 20 institutions for Best of Show for the 2013 Recruitment Video.

 

Gold awards were granted to 160 institutions. The University of Kentucky won two gold awards for the 2013 Recruitment Video and our microsite, seeblue.com. Silver awards were awarded to 146 institutions.The University of Kentucky won one silver award for the 2013 Viewbook.

 

Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.

 

Cornett-IMS, UK's agency of record, entered several projects they collaborated with UK on in the Lexington Advertising Club's Annual Awards. "see blue." took home three Addys at the event; a gold award for our seeblue.com microsite; a silver award for "see blue." It's Where Dreams Live, institutional television spot; and a silver award for the 2013 Viewbook.

 

This news comes on the heels of the recent success at the CASE District 3 Awards.

 

"We are grateful for our partnership and collaboration with Cornett. Awards aren't the true measure of success, but it's very nice to be recognized by professionals in the industry and our peers," said Kelley Bozeman, UK marketing director. "An even greater feeling is the success the University has had in attracting the best and brightest students. This is only a piece of the puzzle that is coupled with the hard work of the recruitment team out with their boots on the ground. They have the hardest job."

 

The "see blue." marketing campaign is a collaborative effort between UK Public Relations and Marketing, Enrollment Management and Cornett Integrated Marketing Solutions, UK's external agency.

 

 

MEDIA CONTACT: Katy Bennett, katy.bennett@uky.edu, 859-257-1909

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