Katy Bennett

"see blue." Named Best of Show

Published: Mar 10, 2014

LEXINGTON, Ky. (March 10, 2014) — The University of Kentucky's "see blue." marketing campaign was recently recognized by two marketing organizations.

 

The Twenty-Ninth Annual Educational Advertising Awards, sponsored by Higher Education Marketing Report, were announced at the end of February. The Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, nearly 2,000 entries were received from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries.

 

The University of Kentucky entered three categories and won four awards.

 

Twenty institutions were recognized by the judges as a “Best of Show” winner. The University of Kentucky was included as one of the 20 institutions for Best of Show for the 2013 Recruitment Video.

 

Gold awards were granted to 160 institutions. The University of Kentucky won two gold awards for the 2013 Recruitment Video and our microsite, seeblue.com. Silver awards were awarded to 146 institutions.The University of Kentucky won one silver award for the 2013 Viewbook.

 

Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.

 

Cornett-IMS, UK's agency of record, entered several projects they collaborated with UK on in the Lexington Advertising Club's Annual Awards. "see blue." took home three Addys at the event; a gold award for our seeblue.com microsite; a silver award for "see blue." It's Where Dreams Live, institutional television spot; and a silver award for the 2013 Viewbook.

 

This news comes on the heels of the recent success at the CASE District 3 Awards.

 

"We are grateful for our partnership and collaboration with Cornett. Awards aren't the true measure of success, but it's very nice to be recognized by professionals in the industry and our peers," said Kelley Bozeman, UK marketing director. "An even greater feeling is the success the University has had in attracting the best and brightest students. This is only a piece of the puzzle that is coupled with the hard work of the recruitment team out with their boots on the ground. They have the hardest job."

 

The "see blue." marketing campaign is a collaborative effort between UK Public Relations and Marketing, Enrollment Management and Cornett Integrated Marketing Solutions, UK's external agency.

 

 

MEDIA CONTACT: Katy Bennett, katy.bennett@uky.edu, 859-257-1909

seeblue_stack_blue_bg.jpg
December
 
1
Resumes and Cover Letters
Circle of Love Gift Return
Mon
2
UK Guitar Studio
Circle of Love Gift Return
Tue
3
Networking and Job Search
Internship Info Session
LNFS Presents: Wayne's World
Study Sounds: Classical Concert
Wed
4
LNFS Presents: Frozen
Ballet Music of Tchaikovsky
Circle of Love Gift Pick-Up
Live Screening of Orion Spacecraft Re-entry
Massage on the Go
Thu
5
LNFS Presents: Winter's Bone
LNFS Presents: Gremlins
Open Studio
Circle of Love Gift Pick-Up
Fri
6
Snow Skiing @ Perfect North Slopes
Sat
7
Free Holiday Shopping Shuttle to Fayette Mall
Sun
8
Undergraduate Research Information Session "How to Find a Faculty Mentor"
Mon
9
Job Club - Identifying Your Skills
Paws for Stress Relief
Tue
10
 
Wed
11
 
Thu
12
Last Day of Classes
Fri
13
 
Sat
14
Free Holiday Shopping Shuttle to Fayette Mall
Finals Treats
Sun
15
Final Exams
Crunch Brunch
Mon
16
Final Exams
Jazzy Holiday Concert
Tue
17
Final Exams
Caregiver Support Group
Wed
18
Final Exams
Thu
19
Final Exams
End of 2014 Fall Semester
Fri
20
 
Sat
21
 
Sun
22
 
Mon
23
 
Tue
24
 
Wed
25
 
Thu
26
 
Fri
27
 
Sat
28
 
Sun
29
 
Mon
30
 
Tue
31
 
Wed
 
 
 
Dec 19
End of 2014 Fall Semester 12/19/2014

Fri, 12/19/2014

Wed, 01/14/2015

Fri, 01/16/2015

Wed, 01/21/2015

Reset Page