UK Community Asked to Wear UK Apparel Friday in Support of Higher Ed

LEXINGTON, Ky. (May 1, 2014) ― To demonstrate national support for higher education, first lady Michelle Obama is encouraging people across the country to wear their college apparel tomorrow, Friday, May 2.

Obama will speak at the Fourth Annual College Signing Day at the University of Texas at San Antonio.  In her keynote remarks, she will highlight the significance of pursuing and completing some form of higher education and the importance of students doing their part to answer the president’s ‘North Star’ Education Goal that by the year 2020, America once again has the highest proportion of college graduates in the world.

College Signing Day is part of Destination College, a week of free events started during by San Antonio Mayor Julián Castro to celebrate San Antonio as both a college town and a college-going town.  Residents there show their support by wearing their college apparel, and the first lady wants to extend that action nationwide in an effort to inspire youth all across the country to consider applying to college.

Obama encourages participants to share photos of themselves in college apparel on Facebook, Twitter, Instagram, Vine, and across additional social media platforms using the hashtag #ReachHigher.