Get More Social Media Savvy with UK Arts Administration Workshop

LEXINGTON, Ky. (July 20, 2015) — The University of Kentucky Arts Administration Program will present the "Executive Workshop Series: Best Practices in Social Media" later this week. The professional development workshop will be held from 9 a.m. to 4 p.m. Friday, July 24, in room five of UK's Main Building.  

This social media workshop is part of a series of programs for arts administrators of all levels. The workshop will offer social media strategies to further the missions of arts-based and other nonprofit organizations.

The seminar is only $55 and includes lunch. A 20 percent discount will be given to multiple participants from the same organization. Participants should register in advance at the Executive Workshop Series page at http://finearts.uky.edu/arts-administration/executive-workshop-series-registration.

The workshop will focus on the following topics presented by Arts Administration program faculty and alumni:

· "Trending: Meeting the Mission through Social Media";

· "Effective Communication to Recruit and Retain the Millennial Arts Audience";

· "#engage";

· "Making Social Media Work for You: Maximizing Engagement in Existing Audiences through Formatting, Promotion, and Scheduling";

· "Tumblr Blogging for Arts Organizations";

· "Pacing Those Posts"; and

· "Pin it to Win It: Photography-based Marketing on Social Media."

UK's Arts Administration Program, in the UK College of Fine Arts, is designed to prepare students for a future in the management of arts organizations. Students are provided with a strong liberal arts education, an understanding of the business world, and a comprehensive education in one of the four arts disciplines of art, music, dance and theatre.

MEDIA CONTACT: Whitney Hale, 859-257-8716; whitney.hale@uky.edu