LEXINGTON, Ky. (March 23, 2022) — Makiyah Owens, an integrated strategic communication senior in the University of Kentucky College of Communication and Information, was selected as a fellow in the Multicultural Advertising Intern Program (MAIP).
MAIP is a talent development program that combines real-world experiences, training and networking to diversify the advertising industry and help participants launch their advertising careers. Students selected to participate in the 10-week program will gain invaluable networking and professional development opportunities.
“For many young people of color, it can be hard to get your foot in the door and get people to see that you offer value to a professional space,” Owens said. “MAIP is the helping hand that bridges the gap between young multicultural talent and established industry professionals.”
Owens was originally hesitant to apply to the selective program, but after meeting with a recruiter and doing her own research, Owens knew the program would be a step in the right direction for her career.
“I've learned that you have very little to lose and everything to gain by applying to programs that you think you might not be qualified for,” Owens said. “Sometimes we miss out on opportunities because we don't see our potential, but you never know what could happen. This shows the importance of networking and how having a conversation with someone in the industry could be the start of an amazing opportunity.”
This summer, Owens will work as a social impact and philanthropy intern for Sony Music Group. She will be responsible for creating social media content, conducting research and developing grantee stories — all to demonstrate Sony Music Group’s philanthropic and social impact.
Owens noted she is most excited to gain real-world experience in the advertising industry and develop relationships with other fellows.
“I’ve chatted with some of the fellows, and they are all so great and passionate about what they do,” Owens said. “I’m excited to be immersed in an environment with such a diverse set of young, creative minds where everyone is eager to break into the advertising industry.”
The ISC department played a key role in Owens’ acceptance to MAIP by well-preparing her for a career in advertising and helping her discover her passion for the field.
“The department really helped me realize my passion for advertising and developing creative campaigns, specifically those that drive social change,” Owens said. “The ISC department has helped me gain creative confidence, and without that I wouldn’t have bothered applying to MAIP.”
Faculty in CI were excited to learn about Owens’ acceptance to MAIP.
“I am over-the-moon excited that Makiyah was chosen for a MAIP fellowship. This internship validates how hard she’s worked during her time at UK and gives her a chance to continue learning on such a big stage,” Associate Professor Adriane Grumbein said.
Owens is waiting to hear from a supervisor at Sony Music Group regarding the status of this summer’s program. Though the program is currently virtual, Owens will travel to Los Angeles for the summer if it is switched to a hybrid platform.
Owens will graduate in May 2022 with a degree in integrated strategic communication and a minor in English.
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