Video produced by UK Public Relations and Strategic Communication and Marketing and Brand Strategy. To view captions for this video, push play and click on the CC icon in the bottom right hand corner of the screen. If using a mobile device, click on the "thought bubble" in the same area.
LEXINGTON, Ky. (Aug. 31, 2022) — Everyone knows that feeling.
You know it: Being told to wait your turn. Your time will come, perhaps not today, but some day.
At the University of Kentucky, we believe that day — for our students and our community — is now.
We don’t have time to wait. There’s too much to do and so much that is wildly possible for all of us who claim the Big Blue Nation as our home and our pride.
We aren’t waiting for permission or to be told what we can do or how we can do it.
We are searching for answers now, in the form of cures for diseases and opportunities for people — in every town and city, corner and community, of our Commonwealth.
We believe the discoveries made here can change our state and our world. We believe the education we provide to students positions them not simply for their first job, but for a career where potential and possibility meet and grow.
Most importantly, we are preparing students for lives of meaning and purpose, in a world with real needs, but still so much to offer.
We push each other to go further, faster, than what we think is possible. We support each other when challenges seem a little too daunting.
Where there is need — wherever we find it — there is us. This place. This university. This community of scholars, students and staff, who are dedicated to a purpose and a place like no other.
Wildcats don’t wait.
Wildcats never stop.
Watch the 2022-23 institutional advertisement above to experience the momentum our students, faculty and staff are harnessing to propel the Commonwealth forward.
National, regional and local audiences will view this television spot as the Wildcats take to the field and court throughout the 2022-23 UK Athletics season.
This year, we will strive to tell the stories of many of the people you see in this advertisement because the roles they play in advancing Kentucky go way beyond a short video clip.
Each month, UKNow will feature a story inspired by this advertisement. If you have other ideas of people and programs contributing to the momentum of our institution, please email us.
As the state’s flagship, land-grant institution, the University of Kentucky exists to advance the Commonwealth. We do that by preparing the next generation of leaders — placing students at the heart of everything we do — and transforming the lives of Kentuckians through education, research and creative work, service and health care. We pride ourselves on being a catalyst for breakthroughs and a force for healing, a place where ingenuity unfolds. It's all made possible by our people — visionaries, disruptors and pioneers — who make up 200 academic programs, a $476.5 million research and development enterprise and a world-class medical center, all on one campus.
In 2022, UK was ranked by Forbes as one of the “Best Employers for New Grads” and named a “Diversity Champion” by INSIGHT into Diversity, a testament to our commitment to advance Kentucky and create a community of belonging for everyone. While our mission looks different in many ways than it did in 1865, the vision of service to our Commonwealth and the world remains the same. We are the University for Kentucky.