Snap(Chat), Post, Share and Tweet With #DB15

LEXINGTON, Ky. (Feb. 11, 2014) — DanceBlue wants to connect with you on social media! DanceBlue’s 10th marathon will take place on Saturday, Feb. 14, and Sunday, Feb. 15, 2015, in Memorial Coliseum on UK’s campus. The marathon begins at 2 p.m. Saturday and concludes at 2 p.m. Sunday. There are many new ways to interact with DanceBlue through social media!

DanceBlue is excited to announce a partnership with SnapChat for this year’s marathon. On Saturday, Feb. 14, SnapChat will launch a geo-filter to honor DanceBlue. This geo-filter can be accessed from the SnapChat application for smart phones and is found by swiping through the filter function on a photo. The filter will be available throughout the entirety of the 24-hour marathon.

DanceBlue’s committee will be sharing fun, behind-the-scenes content via SnapChat as well. Follow the marathon’s SnapChat account, @UKDanceBlue.

In addition, DanceBlue will be active on Twitter, Instagram and other forms of social media throughout the marathon. By using the official hashtags, #DB15, #FTK and #DecadeofDancing, followers can connect with DanceBlue!

The “see blue.” Instagram account, @seeblue, will be taken over by a DanceBlue dancer and committee members. Follow #DBTakeover on Instagram for this unique perspective.

Silent auction items will be available for bidding on the DanceBlue Facebook page from 4 p.m. Saturday until 10:40 a.m. Sunday. Photos from throughout the marathon will also be uploaded to the Facebook page. Be sure to follow DanceBlue on Twitter at @UKDanceBlue and on Instagram at @UK_DanceBlue!

The marathon will also be live-streamed at www.danceblue.org.

DanceBlue is UK’s 24 hour no-sitting, no-sleeping dance marathon that benefits the Golden Matrix Fund and the DanceBlue KCH Hematology/Oncology Clinic at the Kentucky Children’s Hospital. Now in its tenth year, DanceBlue has raised more than $6.5 million for pediatric cancer research and child life efforts.

DanceBlue is a program housed in the UK Center for Community Outreach (CCO). The CCO seeks to serve, connect and unite the University of Kentucky with the surrounding community in collaborative efforts to promote life-long community service. For more information about the CCO, visit getinvolved.uky.edu/cco. Connect with the CCO on Facebook here and on Twitter at twitter.com/ukcco.

To learn more about DanceBlue, visit www.danceblue.org or visit the marathon at Memorial Coliseum this weekend!

DANCEBLUE CONTACT: Michael Danahy, pr@danceblue.org

MEDIA CONTACT: Katy Bennett, katy.bennett@uky.edu, 859-257-1909