UK Experts Stand Ready to Field Media Questions During COVID-19
LEXINGTON, Ky. (April 15, 2020) — During times of uncertainty, we — as a society — search for answers. COVID-19, first and foremost, is a public health crisis. But it also leaves us with pressing questions — how can I properly manage my mental health? Will the U.S. enter a recession? And what effect, if any, will the pandemic have on the general election?
The University of Kentucky is home to some of the world’s most renowned thought leaders, and they stand ready to answer those questions.
From epidemiology and virology to constitutional law and political science — faculty and staff expertise spans a broad range of newsworthy topics. Through a comprehensive database, the UK Office of Public Relations and Strategic Communications is working to quickly connect those experts to statewide, regional, national and international media outlets.
Through the site, professional journalists and content developers have instant access to resources needed to identify and contact research experts who are eager to share their informed insight across various platforms — including print, broadcast, digital and radio.
The site works in a few different ways. Users can search the database of experts based on name and subject area. The site also offers profiles of select faculty and staff members that include their areas of expertise and related multimedia content.
In addition to the profiles, the homepage includes spotlights that highlight timely news topics and names of experts who are available to be interviewed on those topics. For instance, the homepage is currently dedicated to COVID-19.
Upon visiting the site, you will find Rebecca Dutch, who is considered a leader in the field of virology — the study of viruses — and now serves as chair of UK’s Department of Molecular and Cellular Biochemistry. Reporters will also have access to mental health professionals and experts in economics, constitutional law, foreign policy and social psychology, among others.
UK will continue adding experts to this resource in an effort to be an even more efficient and effective resource for the media. For more information, you can also visit the PR and Marketing staff website.
As the state’s flagship, land-grant institution, the University of Kentucky exists to advance the Commonwealth. We do that by preparing the next generation of leaders — placing students at the heart of everything we do — and transforming the lives of Kentuckians through education, research and creative work, service and health care. We pride ourselves on being a catalyst for breakthroughs and a force for healing, a place where ingenuity unfolds. It's all made possible by our people — visionaries, disruptors and pioneers — who make up 200 academic programs, a $476.5 million research and development enterprise and a world-class medical center, all on one campus.