UK HealthCare

Lung Cancer Screening Awareness Campaign Focuses on At-Risk Kentuckians

Lung cancer awareness ribbon
UK is a partner in a new statewide education campaign focused on lung cancer screening awareness.

LEXINGTON, Ky. (June 17, 2019) – The GO2 Foundation for Lung Cancer (formerly known as Lung Cancer Alliance and the Bonnie J. Addario Lung Cancer Foundation) is conducting a statewide education campaign in partnership with the University of Kentucky to bring lung cancer screening awareness to the thousands of Kentuckians at risk for the disease. The campaign stems from the Kentucky LEADS Collaborative (Lung Cancer, Education, Awareness, Detection, Survivorship), a project led by UK, University of Louisville, and the GO2 Foundation for Lung Cancer.

As part of the Kentucky LEADS effort to reduce lung cancer in the state, educational ads are airing in cable television markets throughout the state, urging current and former heavy smokers 55 years and older to talk to a clinician about lung cancer screening. It is also being shared via social media. The ad, Live More Moments, stresses the importance of early detection in increasing survivorship and leads viewers to a custom website that provides a list of hospitals that conduct responsible screenings.  

"Kentucky has the highest incidence of lung cancer diagnosis and mortality in the country, and we have been working diligently with our Kentucky LEADS partners over the past four years to reverse this statistic and save lives," said Laurie Fenton-Ambrose, co-founder, president and CEO of the GO2 Foundation for Lung Cancer. UK and UofL join the GO2Foundation in guiding the Kentucky LEADS Collaborative that includes scientists, clinicians, advocates, and community partners from more than 50 organizations throughout the state. The Bristol-Myers Squibb Foundation provides support for the Kentucky LEADS Collaborative with a multi-year grant.

The Kentucky LEADS mission is to reduce the burden of lung cancer in Kentucky and beyond through the development, evaluation, and dissemination of innovative, community-based interventions that focus on three key components: prevention and early detection, provider education, and survivorship care.

"Screening education and awareness are critical parts of the effort to reverse Kentucky's substantial lung cancer burden, and Kentucky LEADS messaging is that screening is available for those at risk and could save their life or that of a loved one," said Jamie Studts, Ph.D., principal investigator of the Kentucky LEADS Collaborative and professor in UK's College of Medicine Department of Behavioral Science and the UK Markey Cancer Center.

In addition to supporting lung cancer screening efforts, Kentucky LEADS has developed continuing education programming for primary care clinicians stressing early detection, diagnosis and treatment, tobacco treatment, and survivorship. Kentucky LEADS has also developed and tested a new lung cancer survivorship program that works with local survivorship care specialists to help improve quality of life among individuals diagnosed with lung cancer patient. For more information visit kentuckyleads.org. 

The University of Kentucky is increasingly the first choice for students, faculty and staff to pursue their passions and their professional goals. In the last two years, Forbes has named UK among the best employers for diversity and INSIGHT into Diversity recognized us as a Diversity Champion two years running. UK is ranked among the top 30 campuses in the nation for LGBTQ* inclusion and safety. The Chronicle of Higher Education judged us a “Great College to Work for," and UK is among only 22 universities in the country on Forbes' list of "America's Best Employers."  We are ranked among the top 10 percent of public institutions for research expenditures — a tangible symbol of our breadth and depth as a university focused on discovery that changes lives and communities. And our patients know and appreciate the fact that UK HealthCare has been named the state’s top hospital for three straight years. Accolades and honors are great. But they are more important for what they represent: the idea that creating a community of belonging and commitment to excellence is how we honor our mission to be not simply the University of Kentucky, but the University for Kentucky.