LEXINGTON, Ky. (Aug. 28, 2019) — For the last several months, hundreds of University of Kentucky students, faculty, staff, alumni, and prospective students and families have been on a process of discovery.
They’ve taken part in interviews and focus groups around the question of what makes the University of Kentucky distinctive?
Some of the results of that discovery process were unveiled recently in what UK marketing and communications professionals call a new “creative brand platform.”
In short, the new campaign — dubbed “Wildly Possible” — seeks a compelling and resonant way to tell the UK story to all those it serves — students, faculty, staff, prospective students and families, policymakers and others.
The idea — through new creative ads, banners, stories, videos and other platforms — is to tell a distinctive story about the way UK challenges and supports everyone who comprises the university community.
To describe that new creative process, and evolution of the UK brand, "Behind the Blue" talked with Julie Balog, UK’s Chief Marketing Officer, and Jay Blanton, UK’s Chief Communications Officer.
They discuss what the UK brand is, what it means to stakeholders and what they hope to accomplish in this new approach to storytelling about the state’s flagship, land-grant institution.
"Behind the Blue" is available on iTunes, Google Play, Stitcher and Spotify. Become a subscriber to receive new episodes of “Behind the Blue” each week. UK’s latest medical breakthroughs, research, artists and writers will be featured, along with the most important news impacting the university.
For questions or comments about this or any other episode of "Behind the Blue," email BehindTheBlue@uky.edu or tweet your question with #BehindTheBlue.
To discover what’s wildly possible at the University of Kentucky, click here.
The University of Kentucky is increasingly the first choice for students, faculty and staff to pursue their passions and their professional goals. In the last two years, Forbes has named UK among the best employers for diversity and INSIGHT into Diversity recognized us as a Diversity Champion two years running. UK is ranked among the top 30 campuses in the nation for LGBTQ* inclusion and safety. The Chronicle of Higher Education judged us a “Great College to Work for,” and UK is among only 22 universities in the country on Forbes' list of "America's Best Employers." We are ranked among the top 10 percent of public institutions for research expenditures — a tangible symbol of our breadth and depth as a university focused on discovery that changes lives and communities. And our patients know and appreciate the fact that UK HealthCare has been named the state’s top hospital for three straight years. Accolades and honors are great. But they are more important for what they represent: the idea that creating a community of belonging and commitment to excellence is how we honor our mission to be not simply the University of Kentucky, but the University for Kentucky.