Play with a Purpose to Support Kentucky Children’s Hospital on Extra Life Game Day

LEXINGTON, Ky. (Oct. 28, 2016) —Local gamers of all levels and categories — from consoles and mobile apps to PCs and tabletops — will unite to save and improve the lives of children treated at Kentucky Children’s Hospital on Nov. 5.

Extra Life, a Children’s Miracle Network (CMN) hospitals fundraising program, provides game lovers a fun way to support Kentucky Children’s Hospital, the local CMN Hospital.

Participants can sign up for the 24-hour gaming marathon and invite friends, family and fans to make a donation to Kentucky Children’s Hospital. The official Game Day is Nov. 5, but participants may complete their 24 hours of play whenever and however they like: all in one day or one hour a day for 24 days. Players may also participate solo or on teams.

Last year’s event raised $10,595 for the hospital and helped support sick and injured Kentucky kids and their families. Funds support patient services, music and art therapy, research, pediatric programs and specialized equipment.

The virtual marathon is expected to involve 65,000 gamers fundraising for 170 CMN Hospitals across North America. The 2015 event raised more than $1 million on Game Day, contributing to the year’s total of $8.3 million. Since its inception in 2008, Extra Life has raised more than $22 million for member hospitals. The secure donations fund the selected hospital’s greatest needs, often including pediatric medical equipment, research, therapy programs and charitable care.

Interested participants can register at Extra-Life.org, select Kentucky Children’s Hospital as their preferred CMN Hospital, set a fundraising goal and collect donations throughout the year for patients in need. Learn more about the local CMN Hospital and how donations are saving kids’ lives at CMNHospitals.org.

MEDIA CONTACT: Elizabeth Adams, elizabethadams@uky.edu