LEXINGTON, Ky. (Oct. 2, 2017) — The Department of Integrated Strategic Communication in the University of Kentucky College of Communication and Information will present its third annual Irwin Warren Lecture in Advertising and Digital Media from 3:30-5 p.m. Thursday, Oct. 5, in the James F. Hardymon Theatre of the Davis Marksbury Building.
This year’s lecture will be delivered by Mark Carroll, partner at Bandy Carroll Hellige Advertising and Public Relations, and Dan Hartlage, principal at Guthrie/Mayes Public Relations.
Carroll and Hartlage will discuss how their agencies operate and the current and future role of digital media in advertising, marketing and public relations.
Carroll has 30 years of experience in advertising and public relations. In 1989, he founded the full-service agency Bandy Carroll Hellige with his partners, Susan Bandy and Tim Hellige. The agency has expanded to include an office in Indianapolis, in addition to their original Louisville location. Their list of clients includes the Commonwealth of Kentucky, Delta Dental, McDonald’s and Four Roses Bourbon.
Carroll graduated from UK with a bachelor's degree in journalism. He serves on the board of directors for the Center for Nonprofit Excellence in Louisville. This organization is dedicated to providing nonprofits in greater Louisville with professional development opportunities. In the past, he has also served as a board member for both the Beacon House, which provides assistance to men overcoming addiction, and the UK Alumni Association.
Dan Hartlage graduated from the University of Louisville and has more than 20 years of experience in client and agency public relations. His experience includes account management, corporate communications, product publicity and media relations. Hartlage joined Guthrie/Mayes in 1993 and has managed several agency accounts with them. Their clients include Toyota, Philip Morris, A & W and the United Way.
Previously, Hartlage was a sports writer for Bowling Green Daily News in Bowling Green, Kentucky, and was recognized by the Kentucky Press Association as a top feature writer. He also worked in network-affiliate television as associate director of WAVE-TV, an NBC affiliate in Louisville.
Hartlage is currently a member of the Public Relations Society of America (PRSA) and its Counselor’s Academy. He serves as a member in several community organizations, including the Rotary Club of Louisville, the Kentuckiana Basketball Officials Association and the Louisville Ag Club. In addition to these organizations, he is on the board of directors for the Main Street Association of downtown Louisville.
The Irwin Warren Lecture in Advertising and Digital Media honors the memory of Warren, who was the creator of some of the nation's most successful advertising campaigns. During an advertising career spanning more than 40 years, Warren worked at Doyle Dane Bernbach, BBDO and other leading agencies, before moving to McCann Erickson, the world's largest advertising agency, where he retired as senior creative director in 2006.
The lecture series was established by Patrick Mutchler, a graduate of the UK School of Journalism and Media, formerly the School of Journalism and Telecommunications, who worked with Warren while in marketing with Johnson & Johnson.
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