Campus News

Behind the Blue: Sports Marketing With Jason Schlafer and Scott Kelley

LEXINGTON, Ky (Feb. 9, 2018) —  The lure of live sporting events, with game results unknown, is a valued commodity for both sports organizations and broadcasters. By getting fans involved with sports “branding,” marketers have found a natural way to meet consumers, marketing the sports themselves as well as marketing through them.

This week’s guests on "Behind the Blue" are Scott Kelley, the associate dean for undergraduate affairs in UK’s Gatton College of Business and Economics, and Jason Schlafer, UK’s executive associate athletics director and chief revenue officer.

On this week’s episode, Kelley and Schlafer discuss what is meant by sports marketing, the explosive growth it has undergone over the years, the impact of sports marketing on the University of Kentucky and what it provides, and more. They also take a look at how sports marketing has evolved in regards to the Olympics, and how all of this has changed the spectator’s relationship with sports, both on and off the field of play.

This year, "Blue" will be going for the "Gold," too. We will take you on the journey with special athletes and those who support them and have insight into what makes the Olympics so special. Be sure to visit www.uky.edu/olympics and follow along on all of our social media channels by looking for #olympiCats.

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For questions or comments about this or any other episode of "Behind the Blue," email BehindTheBlue@uky.edu or tweet your question with #BehindTheBlue.

Click here for "Behind the Blue" on iTunes.

UK is the University for Kentucky. At UK, we are educating more students, treating more patients with complex illnesses and conducting more research and service than at any time in our 150-year history. To read more about the UK story and how you can support continued investment in your university and the Commonwealth, go to: uky.edu/uk4ky. #uk4ky #seeblue