LEXINGTON, Ky. (Aug. 6, 2019) — Reaching over 60,000 people on Instagram alone, University of Kentucky alumna Krista Robertson is making her mark on the social media world.
Robertson, a 2013 College of Communication and Information graduate, has three things she lives by: working hard, dressing well and traveling often. She has incorporated these into her everyday life — and turned it into a full-time job. Robertson currently runs her lifestyle blog, “Covering the Bases,” full time. Previously she put her social media skills to work as the manager of social sponsorship for Major League Baseball (MLB) in New York.
UKNow caught up with Robertson where she talked with us about her success and how UK made it possible.
UKNow: Where are you from originally?
Robertson: This is one of the hardest questions for me to answer! New York is the fifth state I've lived in, so I'll give you a quick rundown. I was born in Orange County, California, but we moved to Dallas, Texas, when I was a year old for my mom's job. We lived in Dallas for 12 years before moving to Chicago, Illinois. I moved to Lexington for school (yay!) and lived there for four years. After school, I moved to New York.
UKNow: Did you have any mentors or people at UK who impacted your undergraduate experience?
Robertson: My communication teachers during my junior and senior years were all REALLY great. Allison Gordon, Kevin Real, and Cyndy Miller were some of the teachers that had such an impact on my life, but I didn't realize it until after college. I actually think about them often.
UKNow: Were you involved in any groups, clubs or organizations at UK?
Robertson: I was in a lot freshman year to try and meet new people and get more involved with the campus. The major three I was involved in were DanceBlue, KCrew and I was in a sorority.
UKNow: How did UK impact or inspire you for the future?
Robertson: It sounds so cheesy but going to UK really just changed my life in a positive way. I would say it was the best four years of my life — one with a lot of ups and downs. I also learned a lot of really valuable life experiences that I use in my day-to-day life. I'm so proud I went to UK — I tell just about anyone who asks that I went there — and I wear it like a badge of honor.
UKNow: What was your favorite thing about UK?
Robertson: I really loved the campus. Especially when the weather was just right, it was magical. Whenever I think back about my time at UK I vividly remember walking around to classes, being with friends, and hanging out in the grass in the bowl. It was just the happiest time!
UKNow: What is your current job and how did UK help you get there?
Robertson: I currently run my blog, “Covering the Bases,” full time. UK helped with my writing and communication skills and how to effectively connect with people in a deeper way. It also was a big part of creating the blog since I started it the summer going into senior year. Fun fact one of my senior year study abroad projects was a daily journal that I turned into some of my very first blog posts!
UKNow: What inspired you to start your blog?
Robertson: “Covering the Bases” started because I needed a little more oomph in my life. I never knew it would grow into the popular New York lifestyle blog it has today but I'm thankful that it has! It has helped me professionally, guided me emotionally and challenged me mentally. I can't imagine a life without it
UKNow: Any advice for a current student who wants to be like you or a successful blogger?
Robertson: Start now! There is SUCH a need and gap in the market for pre-college or in college bloggers.
The University of Kentucky is increasingly the first choice for students, faculty and staff to pursue their passions and their professional goals. In the last two years, Forbes has named UK among the best employers for diversity and INSIGHT into Diversity recognized us as a Diversity Champion two years running. UK is ranked among the top 30 campuses in the nation for LGBTQ* inclusion and safety. The Chronicle of Higher Education judged us a “Great College to Work for," and UK is among only 22 universities in the country on Forbes' list of "America's Best Employers." We are ranked among the top 10 percent of public institutions for research expenditures — a tangible symbol of our breadth and depth as a university focused on discovery that changes lives and communities. And our patients know and appreciate the fact that UK HealthCare has been named the state’s top hospital for three straight years. Accolades and honors are great. But they are more important for what they represent: the idea that creating a community of belonging and commitment to excellence is how we honor our mission to be not simply the University of Kentucky, but the University for Kentucky.