Campus News

Distinguished UK Alum Chuck Brymer Returns for Commonwealth Interview Series

LEXINGTON, Ky. (Oct. 17, 2018) University of Kentucky alumnus, Kentucky native and advertising genius Chuck Brymer returns to the Commonwealth for an exclusive engagement hosted by Kentucky to the World 5:30 p.m. Wednesday, Oct. 24, at Louisville's W.L. Lyons Brown Theatre, located at 315 W. Broadway.

Although his name might not sound familiar, Chuck Brymer is the mastermind behind some of the most successful advertising campaigns in recent memory, working with brands such as Budweiser, Volkswagen, McDonald's, Pepsi, Samsung, Unilever, Johnson & Johnson, and many more.

The products we know, love and use today have been heavily influenced by Brymer, a world-renowned advertising and branding expert who currently serves as chairman of DDB Worldwide Communications Group, one of the premier marketing and advertising agencies across the globe. At DDB, he manages the operations of the group's 200 offices located in more than 90 countries.

Brymer's speaking engagement will focus on the impact of his work on people's daily lives and how his Kentucky roots have been an advantage for him throughout his career. The Kentucky to the World series features the talent, ingenuity, and excellence of outstanding individuals with strong ties to the Commonwealth. Brymer will converse with business leader and community activist Maggie Payette Harlow, the founder of CliffDivers, CEO of Signamara Downtown and co-owner at YESCO Louisville. The event will feature a discussion with "the man who helped create some of the most iconic ads of our time" according to the series' website.

Brymer has said that, “ideas are the fuel, are the engines of a corporation. That creativity is what drives business.”

As one of the world's preeminent brand experts, Brymer has helped create Businessweek's "World's Most Valuable Brands" feature and advises the U.S. Department of State on the country's international image. He has served as a board director of the U.S. Chamber of Commerce since 2012 as well as a member of the board of directors of Regal Entertainment since 2007.

Brymer has also authored the book "The Nature of Marketing" (Palgrave Macmillan), which functions as a guide to engaging online consumer populations, along with co-authoring "Brands and Branding" in partnership with The Economist. Brymer has authored and lectured extensively on the topics of advertising, brand valuation and corporate identity. He is also the creator of the esteemed Brandchannel.com which is the principal online exchange forum about brands and branding.

Brymer is a 1981 UK graduate where he earned a bachelor's degree in telecommunications from the College of Communications, now known as the College of Communication and Information. Brymer is also a life member of the university's Alumni Association. Since joining the team at DDB in 2006, Brymer has overseen the company's transformation from a traditional advertising group to a communications company with a strong digital focus.

For more details on the event and to purchase general admission and student tickets, visit https://kentuckytotheworld.org/happening/chuck-brymer-world-influence/. Group tickets are also available. Visit Kentucky to the World's Facebook and Instagram pages for additional information and updates.

UK is the University for Kentucky. At UK, we are educating more students, treating more patients with complex illnesses and conducting more research and service than at any time in our 150-year history. To read more about the UK story and how you can support continued investment in your university and the Commonwealth, go to: uky.edu/uk4ky. #uk4ky #seeblue