Professional News

Brian Murtha honored as a 2023-24 University Research Professor

Photo of UK President Eli Capilouto and Brian Murtha
Brian Murtha’s research focuses on marketing strategy and personal selling and has been published in leading marketing and management journals. Jeremy Blackburn | Research Communications.

UKNow is highlighting the University of Kentucky’s 2023-24 University Research Professors. Established by the Board of Trustees in 1976, the professorship program recognizes excellence across the full spectrum of research at UK and is sponsored by the Office of the Vice President for Research. 

LEXINGTON, Ky. (June 16, 2023) Brian Murtha, professor and Carol Martin Gatton Endowed Chair in the Department of Marketing and Supply Chain in the Gatton College of Business and Economics at the University of Kentucky, is one of 16 University Research Professors for 2023-24.

The University Research Professorships honor faculty members who have demonstrated excellence that addresses scientific, social, cultural and economic challenges in our region and around the world. 

College leadership develop criteria for excellence within their area of expertise and then nominate faculty who excelled at these criteria. Each University Research Professor receives a one-year award of $10,000. 

“I’m so grateful to the University of Kentucky for providing me and my family with the opportunity to join and contribute to this wonderful place 15 years ago,” Murtha said. “My sincere thanks to Dean Simon Sheather, John Peloza (associate dean for research) and David Hardesty (my department chair) for their support, which allowed me to work toward this esteemed award.”

Murtha’s research and teaching focuses on marketing strategy and personal selling.

His work has been published in leading marketing and management journals — including Journal of Marketing, Journal of Marketing Research, Management Science and Organizational Behavior and Human Decision Processes. Murtha’s research on “Marketing Doctrine” in the Journal of Marketing won the Harold H. Maynard Award. He also serves as an associate editor for the Journal of Marketing and the Journal of the Academy of Marketing Science.

Additionally, Murtha spearheaded the annual Gatton College Sales Competition, which recently completed its fourth year. The competition engages the Kentucky business community and Gatton undergraduates to create opportunities for students to gain sales experience and effectively secure employment upon graduation.

As the state’s flagship, land-grant institution, the University of Kentucky exists to advance the Commonwealth. We do that by preparing the next generation of leaders — placing students at the heart of everything we do — and transforming the lives of Kentuckians through education, research and creative work, service and health care. We pride ourselves on being a catalyst for breakthroughs and a force for healing, a place where ingenuity unfolds. It's all made possible by our people — visionaries, disruptors and pioneers — who make up 200 academic programs, a $476.5 million research and development enterprise and a world-class medical center, all on one campus.   

In 2022, UK was ranked by Forbes as one of the “Best Employers for New Grads” and named a “Diversity Champion” by INSIGHT into Diversity, a testament to our commitment to advance Kentucky and create a community of belonging for everyone. While our mission looks different in many ways than it did in 1865, the vision of service to our Commonwealth and the world remains the same. We are the University for Kentucky.