Professional News

UK College of Design Finds its Own 'Power of Place' at Lexington ADDY Awards

photo of 2017 ADDYs won by College of Design with college magazine

LEXINGTON, Ky. (March 9, 2017) The University of Kentucky College of Design recently took home several accolades in first round of the American Advertising Federation (AAF) 2017 ADDY Awards. The AAF-Lexington competition is the first step of the federation's three-tier competition that recognizes and rewards creative excellence in advertising.

The College of Design was honored at the Creative Convergence Awards Gala held at the Lyric Theatre and Cultural Arts Center on Feb. 24.

The college won two gold ADDY awards in the publication design category for both the cover and magazine design of the first issue of 38˚84 magazine, a new biannual publication. Additionally, the college won a gold ADDY award for "The Power of Place" campaign in the integrated brand identity campaign category.

The first issue of 38˚84 earned a silver ADDY award in the publication design category for the editorial spread "Dye Job." The college won an additional silver ADDY award for logo design. To round out the night, 38˚84 received two special honors for copy excellence, as well as an overall judge's choice award.

Work that has won a gold ADDY award will now move on to the district level competition to be judged against other category winners and determine whose entries will advance to the final national competition.

The American Advertising Federation, established in 1905 and headquartered in Washington, D.C., is the only organization that includes members across all disciplines and career levels in advertising representing all facets of the advertising industry and acts as the "unifying voice for advertising." The AAF’s membership is comprised of nearly 100 corporate members, a national network of nearly 200 local clubs and more than 200 college chapters. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and summer AdCamps for high school students. For more information on the full range of the AAF's programming, visit