UK Happenings

Gen.G, UK team up for inaugural Gen.G Campus Takeover at UK

Arden Barnes | UK Photo

LEXINGTON, Ky. (Dec. 20, 2022)  Global esports organization Gen.G and the University of Kentucky today announced the latest iteration of their partnership Gen.G Campus Takeover at UK, a regional conference hosted at UK. The two-day festival will bring together students and administrators in the area, solidifying UK’s status as one of the premier esports universities and destinations in the region.

On Feb. 18-19, 2023, Campus Takeover will feature community building tournaments for student-run gaming clubs from any college, conference-style panels for both students and administrators and networking events. While attending panel discussions and networking events, administrators will immerse themselves in the esports industry and learn how to best support the growing esports communities on their campuses and in their region. Administrators and students can register at A travel stipend may be provided for those within the SEC on an application basis. For questions, please reach out to

The conference also marks the return of the UK Invitational Tournament with competitors playing in-person for crash prizes across multiple games in partnership with the UKY Esports Club, including Halo Infinite and VALORANT. Participants will need to qualify through an online league in order to be eligible for the in-person tournament. Spectators can watch the stream on Twitch, at Registration is now open in the official UK Esports Lounge Discord at

“Gen.G could not be more excited to work with our longtime partner to support the growing esports hub at the University of Kentucky,” said Martin Kim, chief revenue officer at Gen.G. “Campus Takeover will give both students and administrators the tools they need to thrive in this burgeoning esports region and take the esports and gaming culture in the collegiate esports to the next level.”

There will be workshops for attendees that include keynote speaker Kishonna Gray, an esteemed award-winning researcher, author and lecturer who serves as an associate professor in the UK College of Arts and Sciences. She will discuss examining intersectionality, creative storytelling in video games, media and more. Student programming will also include a career fair, where companies and organizations in the gaming industry will showcase open jobs and give students insights into possible career paths. In addition to administrators and current college students, local high school students are encouraged to attend and can participate in private UK campus tours, Q&A sessions with current students, and more select programming during Campus Takeover.

Campus Takeover will provide current and future students, community members, and aspiring administrators with the connections and knowledge they need to continue the path that the University of Kentucky and Gen.G have begun paving towards lasting esports success in our region,” said Heath Price, associate chief information officer at UK. “Through our continued partnership with Gen.G, we desire to be a leader in the strong thought leadership that is happening across the video gaming and esports industry, and we believe events like Campus Takeover have the potential to encourage even more collaboration across the collegiate esports landscape.”

Gen.G and UK have partnered with VisitLex to promote attendance and build excitement for the event. VisitLex supplied resources and tailored suggestions to help educate attendees about the destination and to ensure they have the best experience while in Lexington.

Gen.G and UK have previously partnered on the annual Give Health Fundraiser for Kentucky Children's Hospital, The ChallengHER tournament aimed at promoting an inclusive and positive environment for female identifying gamers, Hoops @ Home NBA 2K tournament for current students and alumni, and NetWORK series focusing on professional development through gaming and esports.

About Gen.G

United under #TigerNation, Gen.G's core mission is to help fans and athletes use the power of gaming and esports to get ahead in and beyond the competition. With an emphasis on education, DEI initiatives, and innovative partnerships, Gen.G is a commercial and thought leader, building a global, inclusive and cross-cultural future for gaming. Its unique portfolio of teams includes the Seoul Dynasty (Overwatch League), League of Legends Champions Korea (LCK), the Gen.G & Gen.G Black VALORANT teams, the PUBG Gen.G team, and the NBA2K’s Gen.G Tigers (the first non-NBA owned team in the NBA 2K League). Gen.G has also been a major proponent in seamlessly bringing in non-endemic brand partners to the world of gaming and esports, including 1Password, Burberry, Crocs, King’s Hawaiian, McDonald’s, Mobil1, Procter & Gamble, Toyota, and more. Gen.G also operates the Elite Esports Academy, the world's first fully-integrated academic esports program in Korea. Gen.G's teams, content creators and corporate staff work out of their offices in Los Angeles, Seoul and Shanghai. For more information, visit or follow on Twitter @GenG.

As the state’s flagship, land-grant institution, the University of Kentucky exists to advance the Commonwealth. We do that by preparing the next generation of leaders — placing students at the heart of everything we do — and transforming the lives of Kentuckians through education, research and creative work, service and health care. We pride ourselves on being a catalyst for breakthroughs and a force for healing, a place where ingenuity unfolds. It's all made possible by our people — visionaries, disruptors and pioneers — who make up 200 academic programs, a $476.5 million research and development enterprise and a world-class medical center, all on one campus.   

In 2022, UK was ranked by Forbes as one of the “Best Employers for New Grads” and named a “Diversity Champion” by INSIGHT into Diversity, a testament to our commitment to advance Kentucky and create a community of belonging for everyone. While our mission looks different in many ways than it did in 1865, the vision of service to our Commonwealth and the world remains the same. We are the University for Kentucky.