LEXINGTON, Ky. (Nov. 30, 2021) — Gen.G and the University of Kentucky announced today the two will continue their ongoing partnership by joining forces for the second annual "Give Health for Kentucky Kids'' fundraiser in December supporting Kentucky Children’s Hospital. All proceeds of this event go directly to Extra Life for the Kentucky Children’s Hospital — a program through Children’s Miracle Network that unites gamers from across the globe to raise money for children’s hospitals. Streamers local to Kentucky, including ThatNerdChris, and others from the Gen.G stream team will participate in charity streams across one week.
The seven day streamathon kicks off on Dec. 4, 2021 with content from 5 to 7 p.m. ET at www.twitch.tv/universityofky. Viewers can donate to the campaign at www.extra-life.org/team/cmnky. Gen.G will also be matching up to $5,000 in donations for the duration of the streamathon.
“Gen.G is proud to support Kentucky Children’s Hospital for the second consecutive year," said Gen.G CEO Chris Park. "Our work with the University of Kentucky has helped gamers throughout the UK community, but playing for the benefit of patients at the Kentucky Children’s Hospital is the most meaningful aspect of our work together.”
This year’s fundraiser is the second time Gen.G and UK will partner on “Give Health for Kentucky Kids” with last year’s efforts raising over $20,000. UK and Gen.G have held pre-fundraising initiatives, including a single-day fundraiser which raised $4,327, as well as collections from October’s Before The Madness which raised $400. In partnership with the UK, the Gen.G Foundation awarded one student with a $10,000 scholarship for the 2021-22 academic year.
“We’re grateful to Gen.G for their generosity and continued support,” said Scottie B. Day, M.D., physician-in-chief at Kentucky Children’s Hospital. “It’s a unique partnership that not only raises funds for our hospital, but they find ways to create fun experiences for our patients.”
As shared by one of our parents, “The value of gaming has been therapeutic in helping our son adjust to life without his sibling. At the hospital, ‘gaming’ allowed a distraction from the heavy reality of what was going on around. Children should be allowed distractions that help to process the serious situations they are dealing with. Gaming has helped my son cope with loss and process grief in an appropriate way, and at an appropriate pace for his age.”
Established in 2017, Gen.G is the leading esports organization connecting the United States and Asia. Ranked No. 6 in the inaugural Forbes list of the “World's Most Valuable Esports Companies,” Gen.G is the only major organization that owns and operates top teams in the world's leading esports markets —China, South Korea and the United States. Its unique portfolio of teams, winners of seven global championships to date, includes the Seoul Dynasty franchise of the Overwatch League; 2014 and 2017 League of Legends world champion team in South Korea; the world's top all-female Fortnite team, based in Los Angeles; and the NBA 2K League's historic expansion franchise in Shanghai.
United under #TigerNation, Gen.G's core mission is to help fans and athletes use the power of gaming and esports to get ahead in and beyond the competition. The company has quickly become a commercial and thought leader, building a global, inclusive and cross-cultural future for sports entertainment. Its widely acclaimed initiatives include: #TeamBumble, the leading team platform for the empowerment of women in gaming; and Gen.G Elite Esports Academy, the world's first fully-integrated academic esports program. Gen.G's teams, content creators and corporate staff work out of their offices in Los Angeles, Seoul and Shanghai. More information about Gen.G esports and its teams can be found at this link.
About Kentucky Children’s Hospital
Kentucky Children's Hospital, part of UK HealthCare, is committed to providing the best care possible for children and their families. With the region's only Level I pediatric trauma center and Level IV neonatal intensive care unit, more than 30 advanced subspecialty programs such as pediatric oncology and pediatric surgery and nationally ranked by U.S. News and World Report in both pediatric heart care and orthopedics, KCH is equipped to provide the highest level of care to young patients, close to home.
The University of Kentucky is increasingly the first choice for students, faculty and staff to pursue their passions and their professional goals. In the last two years, Forbes has named UK among the best employers for diversity, and INSIGHT into Diversity recognized us as a Diversity Champion four years running. UK is ranked among the top 30 campuses in the nation for LGBTQ* inclusion and safety. UK has been judged a “Great College to Work for" three years in a row, and UK is among only 22 universities in the country on Forbes' list of "America's Best Employers." We are ranked among the top 10 percent of public institutions for research expenditures — a tangible symbol of our breadth and depth as a university focused on discovery that changes lives and communities. And our patients know and appreciate the fact that UK HealthCare has been named the state’s top hospital for five straight years. Accolades and honors are great. But they are more important for what they represent: the idea that creating a community of belonging and commitment to excellence is how we honor our mission to be not simply the University of Kentucky, but the University for Kentucky.