Campus News

To Meet Industry Demand, UK Launching New Master of Science in Marketing

Photo courtesy of UK Gatton College of Business and Economics.

LEXINGTON, Ky. (Feb. 18, 2021) In response to the rapidly growing demand for strategic marketing experts, the Gatton College of Business and Economics at the University of Kentucky is launching the new Master of Science in marketing (MSM).

The program, approved by the UK Board of Trustees and pending approval by the Council on Postsecondary Education, will begin fall 2021.

"This program provides specialized knowledge demanded by the industry," David Hardesty, Gatton Endowed Chair of Marketing and chair of the Department of Marketing and Supply Chain, said. "The number of jobs that require graduate-level marketing expertise is expected to grow over the next 10 years and include careers, such as marketing specialists and sales managers, across a variety of manufacturing and sales industries."

Throughout the 10-month, 30 credit-hour program, students will engage in a comprehensive curriculum taught by world-renowned Gatton College faculty members. Additionally, they will learn the technical knowledge necessary to deliver the qualitative, quantitative and creative tools used when making key marketing decisions. 

The program will include 10 marketing-specific courses on the following topics:

  • Strategic Marketing
  • Marketing Research
  • New Product Development
  • Personal Selling and Sales Management
  • Consumer Insights
  • Marketing Analytics and Digital Visualization
  • Corporate Social Responsibility
  • Marketing Communications
  • Digital Marketing
  • Branding

"The MSM is designed to provide students with in-depth coursework on in-demand marketing topics," Leslie Vincent, director of the MSM program and senior lecturer in the Department of Marketing and Supply Chain, said. "We believe our program will provide the tools necessary for students to advance and lead confidently."

For more information on the MSM program, contact Christopher Carney or visit http://gatton.uky.edu/MSM.

The University of Kentucky is increasingly the first choice for students, faculty and staff to pursue their passions and their professional goals. In the last two years, Forbes has named UK among the best employers for diversity, and INSIGHT into Diversity recognized us as a Diversity Champion four years running. UK is ranked among the top 30 campuses in the nation for LGBTQ* inclusion and safety. UK has been judged a “Great College to Work for" three years in a row, and UK is among only 22 universities in the country on Forbes' list of "America's Best Employers."  We are ranked among the top 10 percent of public institutions for research expenditures — a tangible symbol of our breadth and depth as a university focused on discovery that changes lives and communities. And our patients know and appreciate the fact that UK HealthCare has been named the state’s top hospital for five straight years. Accolades and honors are great. But they are more important for what they represent: the idea that creating a community of belonging and commitment to excellence is how we honor our mission to be not simply the University of Kentucky, but the University for Kentucky.