Campus News

UK Bookstore Updates Website

LEXINGTON, Ky. (July 30, 2014) — The University of Kentucky Bookstore, part of the eFollett.com network, recently unveiled a student-input redesigned online store that addresses changing student needs.

The online UK Bookstore now offers a variety of user-friendly features, including a refreshed homepage that maximizes the UK brand and allows greater flexibility to display the UK Bookstore’s varied assortment. The website also populates data-driven product recommendations, based on prior searches and purchases, and automatic search term suggestions, for brands or products, as the shopper types in the search box. New site search functionality that permits searching for course materials by ISBN, author or title and refining merchandise search results by attributes like price, color, size and brand is included as well for students to find and buy needed materials more easily.

"We are constantly looking at opportunities to enhance the customer experience by delivering the products students want, when and where they want them," said Sally Wiatrowski, director at the UK Bookstore." The UK Bookstore website transformation makes it easier for you to find what you’re looking for as well as what you might not expect from a campus store — online only offerings like a vacuum cleaner or microwave. Coupling our broad selection with free in-store pick up, the online bookstore is the ultimate one-stop shop for back-to-school necessities." 

As students are the university bookstore's largest target audience, student input means a great deal to Follett, the operator of the UK Bookstore. Follett brings in student focus groups and regularly partners with local campus store teams to ensure bookstore goals are met.

“We strongly value student input, related to both the local store and online store, to ensure we meet our mission of driving access, savings and ultimately, student success,” said Wiatrowski.

For more than 140 years, Follett has served as the leader in higher education retail by continually redefining the campus store experience to meet the changing needs of students, faculty, staff and alumni. Contributing to this mission, Follett’s ecommerce platform, eFollett.com, is embarking on a multi-year, multi-million-dollar transformation to further customize services and maximize education at UK and other universities around the nation.

For more information, visit www.ukyshop.com or www.follett.com.

MEDIA CONTACT: Gail Hairston, 859-257-3302, gail.hairston@uky.edu