Campus News

WATCH: New University of Kentucky Institutional Spot Debuts

Video produced by UK Marketing and Brand Strategy. To view captions for this video, push play and click on the CC icon in the bottom right-hand corner of the screen. If using a mobile device, click on the "thought bubble" in the same area.

LEXINGTON, Ky. (Sept. 7, 2021) — If you watched the University of Kentucky football game this past weekend, you probably saw some familiar faces on your television screen. 

The UK institutional spot debuted during the UK vs. University of Louisiana at Monroe football game on Saturday. This year’s video reflects how UK is meeting the moment — from breaking barriers in athletics and research, to educating the next generation of leaders, to vaccinating Kentuckians, to winning championships. 

During the next several months, we will tell the stories of those featured in this spot. 

While you only see a moment of each person on camera, their stories, like the ones of UK football player Abule Abadi-Fitzgerald, Savannah Lewis and the UK volleyball team, are much more compelling and complex than a single shot in an advertisement. 

Be on the lookout for more stories of the many members of the Wildcat family who are meeting the moment. This is who we are. This is what we do. 

This is a photo of the University of Kentucky campus in Lexington, Ky.
A bird's eye view of the UK campus. Mark Cornelison | UK Photo.

The University of Kentucky is increasingly the first choice for students, faculty and staff to pursue their passions and their professional goals. In the last two years, Forbes has named UK among the best employers for diversity, and INSIGHT into Diversity recognized us as a Diversity Champion four years running. UK is ranked among the top 30 campuses in the nation for LGBTQ* inclusion and safety. UK has been judged a “Great College to Work for" three years in a row, and UK is among only 22 universities in the country on Forbes' list of "America's Best Employers."  We are ranked among the top 10 percent of public institutions for research expenditures — a tangible symbol of our breadth and depth as a university focused on discovery that changes lives and communities. And our patients know and appreciate the fact that UK HealthCare has been named the state’s top hospital for five straight years. Accolades and honors are great. But they are more important for what they represent: the idea that creating a community of belonging and commitment to excellence is how we honor our mission to be not simply the University of Kentucky, but the University for Kentucky.