Campus News

WATCH: New University of Kentucky Institutional Spot Debuts

Video produced by UK Marketing and Brand Strategy. To view captions for this video, push play and click on the CC icon in the bottom right-hand corner of the screen. If using a mobile device, click on the "thought bubble" in the same area.

LEXINGTON, Ky. (Sept. 7, 2021) — If you watched the University of Kentucky football game this past weekend, you probably saw some familiar faces on your television screen. 

The UK institutional spot debuted during the UK vs. University of Louisiana at Monroe football game on Saturday. This year’s video reflects how UK is meeting the moment — from breaking barriers in athletics and research, to educating the next generation of leaders, to vaccinating Kentuckians, to winning championships. 

During the next several months, we will tell the stories of those featured in this spot. 

While you only see a moment of each person on camera, their stories, like the ones of UK football player Abule Abadi-Fitzgerald, Savannah Lewis and the UK volleyball team, are much more compelling and complex than a single shot in an advertisement. 

Be on the lookout for more stories of the many members of the Wildcat family who are meeting the moment. This is who we are. This is what we do. 

This is a photo of the University of Kentucky campus in Lexington, Ky.
A bird's eye view of the UK campus. Mark Cornelison | UK Photo.

As the state’s flagship, land-grant institution, the University of Kentucky exists to advance the Commonwealth. We do that by preparing the next generation of leaders — placing students at the heart of everything we do — and transforming the lives of Kentuckians through education, research and creative work, service and health care. We pride ourselves on being a catalyst for breakthroughs and a force for healing, a place where ingenuity unfolds. It's all made possible by our people — visionaries, disruptors and pioneers — who make up 200 academic programs, a $476.5 million research and development enterprise and a world-class medical center, all on one campus.   

In 2022, UK was ranked by Forbes as one of the “Best Employers for New Grads” and named a “Diversity Champion” by INSIGHT into Diversity, a testament to our commitment to advance Kentucky and create a community of belonging for everyone. While our mission looks different in many ways than it did in 1865, the vision of service to our Commonwealth and the world remains the same. We are the University for Kentucky.