Professional News

Lexington Still 'Seeing Blue'


LEXINGTON, Ky. (March 4, 2011) − The University of Kentucky's "see blue." marketing campaign continues to have the Lexington community "seeing blue."

The university's popular "see blue." campaign recently took home several awards in the 2011 Lexington Advertising Club's ADDY Awards recognizing and rewarding creative excellence in the art of advertising.

In the mixed media, national consumer category, "see blue." won a gold ADDY award, Judge's Choice 1, and "Best of Show," besting the campaign's silver ADDY award last year in the same category.

The campaign also won a gold ADDY award in the non-traditional campaign category for the University of Kentucky Facebook Places campaign, and a gold ADDY award for the University of Kentucky Recruitment campaign in the elements of advertising, illustration and campaign category.

"We are excited about the recognition the "see blue." campaign has garnered over the past several years and thankful for the partnership we have with our agency, Cornett-IMS," UK Marketing Director Kelley Bozeman said. "It is a true collaboration in every sense. Equally important is our collaboration with our Enrollment Management team here at the university. They are the true faces of "see blue." to our prospective students."

The award-winning "see blue." campaign has won previous ADDYs. Last year, “see blue.” on campus received a bronze ADDY in the out-of-home campaign category; the “see blue.” calendar/poster received a bronze ADDY in the poster division; and the 2009 “see blue.” recruitment video earned a gold ADDY in the video sales presentation category.

Following the ADDY Awards, Kelley Nalli, an account planner with Cornett-IMS explained the value she places on Cornett's partnership with UK. 

"We have a true partnership and that is imperative to our accomplishments," Nalli said. "All awards aside, I’m rewarded everyday by working with the faculty, staff and students from my alma mater on the road to making the University of Kentucky a Top 20 public research institution.”

The UK-Cornett team won all gold ADDYs at this year's awards and will automatically advance to the district level of the American Advertising Federation Competition which will be hosted by the AAF-Dayton April 1-2.


"See blue." was not the only UK winner at this year's ADDYs. The 2010-2011 K Book won a bronze ADDY at this year's awards in the collateral material, brochure-color category.

The K Book traces its history back to 1901, when it was a small pocket-sized booklet published for students by students. It contained freshman rules, school traditions, athletic schedules, and school songs. Although it has been published under different names since its initial appearance it maintains its goals and continues to be written by students for students. At last year's ADDYs the K Book won silver in the same category.

The ADDYs, sponsored this year by the Lexington chapter of the American Advertising Federation (AAF), were judged by experts from Tennessee and South Carolina.