Blizzards to Benefit Kentucky Children's Hospital

LEXINGTON, Ky. (July 29, 2010) – Beat the summer heat and support Kentucky Children's Hospital with a Dairy Queen Blizzard on Aug. 5. Dairy Queen will host the fifth annual North American “Miracle Treat Day,” with $1 or more from every Blizzard sold being donated to Kentucky Children's Hospital, a Children’s Miracle Network (CMN) hospital. CMN is a nonprofit organization that raises money for children’s hospitals.

Last year, Dairy Queen raised more than $68,000 for Kentucky Children's Hospital; $4.6 million was raised on Miracle Treat Day at Dairy Queen locations across North America. A national corporate sponsor since 1984, Dairy Queen has raised more than $81 million for Children’s Miracle Network, making it one of the top five contributors to the charity.

"This is a momentous year for the Dairy Queen system as we celebrate the 25th birthday of our signature Blizzard Treat and the 70th anniversary of the Dairy Queen brand,” said Michael Keller, chief brand officer for International Dairy Queen, Inc. “Although the Blizzard is the featured treat of Miracle Treat Day, it's the children and miracle families who have overcome incredible odds that inspire us every day. Together, we can make a positive impact on their lives."

“Kentucky Children’s Hospital is proud to partner with Dairy Queen. Their support is critical to our mission to improve the lives of all Kentucky kids,” said Aimee' Baston, manager of annual giving and Children’s Miracle Network at Kentucky Children’s Hospital.

For the participating Dairy Queen location nearest you, visit www.miracletreatday.com or contact Aimee’ Baston at (859) 257-1179 or abaston@email.uky.edu.