UK Transportation Services contributes more than $40,000 to DanceBlue with donation drive
LEXINGTON, KY (March 14, 2025) – University of Kentucky Transportation Services is grateful to the campus community for supporting DanceBlue by settling citations earlier this month. The department contributed $41,890 toward this important cause, representing 1,194 citations paid by 621 members of the campus community.
For the first time, Transportation Services partnered with DanceBlue by donating 100% of one week’s citation proceeds to support the mission of the student-run organization. Fines collected during the week of March 2-8, will support the UK Children’s Hospital Hematology/Oncology Clinic.
DanceBlue raises funds and awareness for pediatric cancer in the Commonwealth year-round. The annual DanceBlue event culminates in a 24-hour no sitting, no sleeping dance marathon, beginning 8 p.m. March 29 at historic Memorial Coliseum.
“Our department was excited to partner with DanceBlue”, said Lance Broeking, director of UK Transportation Services. “While parking enforcement is a necessary component of effectively managing our campus parking system, it often generates negative emotions. This unique partnership, however, serves as both a tangible and symbolic way of turning the negative experience of receiving a parking citation into positivity associated with supporting such a worthy cause.”
Transportation Services is a self-funded campus department. Approximately 6% of total departmental revenue is generated through citation fines and that revenue essentially offsets the cost of parking enforcement activities.
“DanceBlue feels incredibly grateful to have campus-wide support, including UK Transportation Services,” said Anneli White, DanceBlue marketing chair. “We have felt our community’s generosity in beautiful ways this school year, and we are excited to reveal our grand total of fundraising on Sunday, March 30, at the conclusion of the 20th Anniversary DanceBlue Marathon.”
Since its inception 20 years ago, DanceBlue has raised more than $23 million dollars to fight pediatric cancer. For more information about its mission, visit DanceBlue.org.
As the state’s flagship, land-grant institution, the University of Kentucky exists to advance the Commonwealth. We do that by preparing the next generation of leaders — placing students at the heart of everything we do — and transforming the lives of Kentuckians through education, research and creative work, service and health care. We pride ourselves on being a catalyst for breakthroughs and a force for healing, a place where ingenuity unfolds. It's all made possible by our people — visionaries, disruptors and pioneers — who make up 200 academic programs, a $476.5 million research and development enterprise and a world-class medical center, all on one campus.